World Television Day: From Broadcast to Broadband, Why TV Still Matters

The World Television is observed on Friday, November 21. The United Nations Organizations (UNO) and Global media celebrate by recognizing Television’s contributions for the democracy and public voice.

The UN proclaimed 21 November as the World Television Day in 1996. On this day, media leaders gather to discuss television’s growing global significance at this hyper connected world, where televisions have expanded from traditional broadcasting to portable screen. The Celebration emphasized that the TV’s potential at the present world.  

Television’s Significance Today

Stakeholders argue that the relevance of Television has not become obsolete. Despite the rise of new technologies, including smartphones, streaming platforms, and social media, TV remains “The single largest source of video consumption’, says UN.  

Broadcast leaders from the globe note that television is no longer just traditional broadcast media, it encompasses now, streaming, internet browsing, and a blend of old and new platforms.

UN sees this integrated approach as a unique opportunity to raise awareness about critical global issues- giving and raising voice of underrepresented stories and encouraging cross-cultural dialogue.   

According to global data, more than 50% of people associate TV with new streaming internet platform such as social media. While audience engagement has shifted to watch contents on devices, but traditional TV is bouncing back by launching their apps and new platforms. Even so, many still perceive televisions as a reliable source of communication and information.

UN has stated that it uses television and other video platforms to inform, educated, and mobilize. UN’s message is a clear reminder to the world that World Television Way is not just a celebration, but it is recognition of its philosophy: Communication, connection and globalization.